The Global Media Monitoring Project (GMMP) is the largest and longest longitudinal study on gender in media. It is also the world’s largest advocacy initiative on changing the representation of women in the media. This initiative has engaged a wide array of stakeholders, including community organisations, university students, researchers and media practitioners, all of whom participate on a voluntary basis.
Every five years since 1995, GMMP research has taken the pulse of selected indicators on gender in the news media, studying women’s presence in relation to men, gender biases and stereotyping in news media content. The fourth research project in the series was conducted in 2009/2010 by hundreds of volunteers in 108 countries around the world.
