For NGOs, fundraising is the act of gathering funds in order to support socially impactful activities. Fundraising is not only about asking for money, it also consists of ways for non-profit organizations to build relationships, garner support, and attract new donors. Fundraising is necessary to ensure that NGOs are able to undertake social campaigns, promote advocacy and partner with other organizations to respond to social issues. Significant resources are available in this section to help organizations build their capacity for successful fundraising.